Students with practical knowledge and skills are highly sought after by employers in the events industry. What better way to show your prowess in events, than with the opportunity to bring about an event of your own creation!

“Creativity involves breaking out of established patterns in order to look at things in a different way. We need creativity and innovation in order to break free from the temporary structures that have been set up by a particular sequence of experience.” (Edward de Bono) In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy. As such, this subject focuses on the importance of innovation and creative thinking in achieving business success. Innovation is not an end result. Rather, through creativity and foresight, it is a way of thinking that enables individuals and organisations to more effectively define critical problems, possible solutions and foster positive change. The ultimate goal is to provide a set of proven creativity methods, skills and strategies that enable innovative breakthroughs to occur in a deliberate and predictive manner.

The subject introduces students to the cruise industry, one of the fastest growing sectors of the tourism industry. It examines the phenomenon of cruising from the perspective of the industry and the consumer. It explores the working conditions on cruise ships as well as the environmental impacts of cruising.

Understanding and developing a strong, positive corporate culture is essential in addressing complex business challenges, maximising organisational performance, and enhancing the value of an organisation.

In order to make the right decisions as a business manager it is vital you have a basic understanding of statistical practice and how it is applied in a business situation. This subject provides a broad introduction to statistical concepts and techniques for data analysis. It aims to demystify the subject; training you to organise, analyse and make sense of data in the workplace and in everyday life.

The aim of the subject is to introduce students to emerging interactive technologies, most notably social media tools, and discuss ways in which these technologies can be exploited by businesses to more effectively serve markets. The subject investigates how marketing- related functions are changed by the potential of these technologies, and how these new technologies can become key components of the organisation’s marketing efforts. Through this subject, students can discover why savvy consumers are increasingly participating in brands rather than merely receiving their messages, and explores how marketers can stoke conversations, co-create experiences and stories, and build engaging relationships with consumers.